Two clicks and he's watching the same episode at 4K on any platform he well likes, with no spyware running on his machine.
I just gave up on Netflix because of this, but not because I actually use a "VPN." It's because my ISP doesn't provide native IPv6 support so I use a tunnel from Hurricane Electric's TunnelBroker service. A couple of years ago, Netflix published AAAA records in DNS and decided that HE's IPv6 service is a "VPN" so they block it.
I made do with forwarding *.netflix.com in my usual DNS server to another DNS server configured to not return any AAAA records but that only works about 80% of the time now and I've had to do even more drastic things (like forcing a DNAT rule for anything heading out on port 53 to be rewritten to my own DNS server to avoid the apps getting "clever" and just querying whomever they like in spite of my DHCP server's config) to the point that I gave up. Hulu and iTunes don't give me crap so I just use them.
If its not there I'll pirate without hesitation. The only inconvenience is the time it takes to drag my laptop to the HDMI cable on the TV.
I use it on occasion instead of doing the 2 minute search dance.