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Doubleclick, just means they're running ad campaigns on Google, targeting pages on kp.org. It's standard practice for health insurers' websites, like kp.org.

Is that supposed to make it okay?

I personally have no problem with this. I’ve worked in this space in health care and understanding how these metrics are used.

It’s no different than running Webtrends on a website. Companies want to know how people interact with sites and the methods as to how they arrive.

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