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How are Apple trying to prevent people using Spotify or Netflix on smart TVs and Linux desktops?

I suspect spiderfarmer meant that Apple is trying to prevent "[Using] spotify and netflix without going through apple", at least on iOS.

How? I use Netflix on my iPad all the time and not once has Apple tried to stop me.

Netflix is not allowed to point people to their website from their App store description, which is absurd to me.

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