But if all your chips are in Facebook, you've built a pretty weak business model. It's been about 2 years since I've been on Facebook, and I didn't even know about the outage until I went to a meeting with a client and they were all freaking out.
This was roughly 2 years ago, but we had extreme clarity to how well ads were doing and how much it cost to get a conversion of someone by an ad. This could be defined as someone buying something, so you could get "it cost $x to earn $y" pretty readily.
But beyond that I'd hate to have a huge investment in office space, real estate, inventory and only be hanging on by Facebook. That's a recipe for disaster.
I think maybe "a market" maybe works better here?
I get there's a thing happening here but if they're not spending that money on Facebook, can they spend it elsewhere? Or won't folks spending it because of facebook ads just spend that money elsewhere?
The article kinda implies it is all or nothing but I don't think it is quite that all or nohting.
I also work in a meeting heavy culture where people will be on Instagram scrolling their feed while someone is talking on a conference call....
Lets imagine the wires and delivering is all in the hands of one profit maximizing company. Because of their monopoly they increase prices every year, offer services like TV for free (to kill TV companies) and then start selling TV as well.
So yes, FB should really go down and be replaced with something else. Maybe governement owned infrastructure. They could then see everything, a difficult privacy problem, but I am pretty sure they do now already anyway.