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I've rather radical thought: I don't think tracking itself is fundamentally a bad thing. I rather see useful relevant ads then irrelevant ones. Yes, it may be creepy but its not a bad thing that people in ad industry are working hard to figure out things that would be worth my time and interest. However, what is bad is how else is tracking data used? Who else has access to it and for what purpose? GDPR should have created law that tracking data may not be used for anything other than machine generated recommendations by same company and it would have been 1000X more beneficial.

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