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The difference is that for a mobile app, it's either apple's way or highway(more like nothing). You can't very well be a significant app developer by ignoring iOS. And apple does not allow users to sideload your app on the store. So the amazon analogy is disingenuous at best. You can still operate a website or dozens of other ecommerce platforms to sell your goods. But without app store, there is no way for you to reach iOS users. iOs users are almost 50% of mobile users and contribute much higher percentage of revenue.

iOS users have a web browser, no?

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