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Thing is, unless your app is already somewhat popular, Apple won’t do anything for you. Maybe you get more customers. But maybe an app like Spotify invested enough in marketing to reach new customers without Apple‘s health.

The problem is that it’s really hard to measure how many customers Apple really brings and how many would find an app through other means.

Amazon is similar. Listing your products on there does not lead to sales. So, in addition to the 15% cut, I pay Amazon roughly 5-10% more to advertise my products as sponsored listings. But I can tell you that Amazon has resulted in way more sales than advertising on Goole and sending customers directly to our site. There is tremendous value to being on Amazon. Despite the constant declarations of Amazon having a counterfeit product epidemic, customers are comfortable buying on Amazon. They know that Amazon will have their back if we rip them off. As a result, there are lots of consumers who only buy certain classes of goods from Amazon. And it is Amazon, not me, who has cultivated that relationship. It makes sense that they charge me a significant amount to participate.

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