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I think Troy's point though is that if you understand the situation. You already have lots of tools at your disposal to opt out. It's not easy, but you know and can to some extent do it.

Meanwhile everyone else doesn't understand these pop ups, doesn't know anything more post GDPR, and they just roll through them and get tracked just the same.

In effect we have big annoying pop ups and little seems to have changed. If we care about the ideas behind GDPR, I think we have to recognize that it may be failing miserably in practice.






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