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How important to Google is their web search product?

I know it was their first product, but I would imagine they get much of their revenue from other avenues, such as Android's built-in totally-not-antitrust web search app, and YouTube and Gmail and web ads...






I haven’t looked at their annual report recently, but back in 2016, advertisement made up a majority of their revenues and profits — around 90% if I recall correctly. I’d be willing to bet that keyword advertisements on search make up a larger portion of that traffic than that through YouTube videos.

Web Search is still Google's unicorn but it is not as much profitable as few years ago mostly because there now better advertising channels like social nets and online videos. Many people today also use price comparison apps instead of web search.



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