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I would expect to see a small bump in the stats [1] which given this is DDG's main source of revenue is absolutely a good thing.

"Duckduckgo is one of our main rivals." Is a bit of a self fulfilling prophecy for Google. They need to amp up DDG's legitimacy to ward off accusations of antitrust. Credibility, legitimacy and awareness are really the only things DDG needs to reach a wider audience and gain greater adoption.

[1] https:/duckduckgo.com/traffic

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