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My impression Google helps DDG to become a popular alternative to its own search engine. Why? Just funny fact: In 2018 Google transferred ownership of the domain name Duck.com to DuckDuckGo.



Antitrust and PR.

Look, you know that Google in an act of benevolence gave them duck.com last year, that’s PR.

Antitrust angle is obvious. They want to appear they aren’t the only game in town. Esp when you have people like Warren making (hollow) antitrust campaign noise.


They want to appear they aren’t the only game in town.

Microsoft did this with Apple.




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