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"Imagine if Spotify offered a lower rate for Android users... Wouldn't that send a very clear message to Apple?" - That is exactly what Spotify should do. They need to use the fact that Apple is married to its platform against them. Charge Apple users 12.99 and Android users 9.99 and then beat them by offering superior content. If Apple users want to sign up online then they can get the 9.99 price.

How does Spotify do this and remain competitive with Apple's $9.99 offering. The offering Apple can make because they don't have to pay themselves a 30% cut.

Well the fact is that they can’t so long as Apple is manipulating their platform but they can encourage people to leave the Apple platform which is far more devastating to Apple than losing music subscribers

Do you think Spotify has the customers to force Apple to change because of the number of people who switch to Android for their service?

Or does Apple have the customers to kill Spotify by cutting them off?

Whether they have the numbers or not this war was inevitable from the moment Apple announced their music subscription service. Ultimately it's going to come down to who does it better and by better, I mean which one helps people find new songs the best. But I will say one thing, I have had the iPhone since the very first model and I have never been closer to abandoning IOS because its price to value ratio is quickly becoming unfavorable. Anything that tips it further is not good for Apple especially now that they are no longer disclosing iPhone sales numbers, an indicator that they are declining.

Not a fan of your iPhone being more expensive than your MacBook, are we?

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