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One of their KPIs is: "Percent of users who have or create an FxAccount via Send, Why: representation of % of any service users who might be amenable to an upsell"

From this it seems that their moneymaker is the new Firefox account creations that will be driven by this service, to whom they can then upsell. But it doesn't state what they are trying to upsell. Anyone got any idea what that might be?

I would imagine that to be Firefox itself and Firefox for Android/iOS. I've seen people easily set up syncing on Google Chrome because they already have a Google account to which they might even already be logged in, while they're completely unaware that Firefox has a similar feature.

If you already have a Firefox account, the barrier to using Firefox Sync is lower, and with that, the barrier to using Firefox for Android/iOS is lower.

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