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NGINX is upset that AVI networks is winning all major the F5 replacement business. I looked at NGINX in the past and the rep seemed hesitant to talk about AVI vs NGINX. Seems to be true. https://www.businesswire.com/news/home/20190311005876/en/Avi...

Having worked at NGINX, I would be surprised if Avi Networks was at all a consideration for marketing F5 replacement. When I left (not too long ago), most of our enterprise sales of NGINX+ was for F5 replacement deals...which is why the marketing emphasis has always been on replacing F5.

As an engineer (so I can't speak to business strategy), I always thought of Avi Networks as market validation for ancillary software services like Amplify and Controller rather than a competitor with NGINX+. But that was just my thinking.

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