Or even better, why not auction them? This way you get a perfect price for each ...

lbotos · on March 6, 2019

Because if companies started auctioning off products (limited or not) people would get up in arms because the company is "completely profit seeking".

For Nike in 2014, it was $28 a pair to make. They are getting plenty of markup.

They'd also lose brand good will because people would stop trying to buy if the auctions prices were out of grasp.