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Bootstrapped from day 1, I'm pleased to say Trafficspaces (http://www.trafficspaces.com) is now profitable enough to sustain operations without requiring additional capital.

I've learned five lessons.

1. Charge from day 1

2. Focus on business customers (the Average Selling Price is much higher)

3. Pump all your profits back into marketing.

4. Never stop innovating.

5. Put a phone number on your site (it does wonders for trust)

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