> access to "millions of people" and "your imagination is the limit".
> Want more people to see your posts? Your wallet is the limit.
I'm not seeing anything inconsistent in that position. They didn't promise free access to their audience. The imagination of how much you can spend is indeed the limit.
>They didn't promise free access to their audience
It was literally the default setting until they started making people and orgs pay to reach all _of their own, organically grown_ audience.
People were advertising their FB pages in advertising, on billboards and signage all over the country for a couple of years. I'm talking like Realtors and run-of-the-mill small businesses, etc. It all just turned out to be free advertising for Facebook because they changed their mind after reaching scale and needed to turn on some more profit.
I'm not seeing anything inconsistent in that position. They didn't promise free access to their audience. The imagination of how much you can spend is indeed the limit.