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I think you'll find that a billion dollar company throwing literally hundreds of millions of dollars in advertising to get people to use their product, all at the same time across multiple continents, has far more of an effect than you are giving it credit for. If you're using IE, but your _train station_ has a wall-sized poster going "pst, give Chrome a try", and every other train station does too, then your average person will absolutely give in to that poster's suggestion after being exposed to it for 14 days straight. Even if it's only so that they can tell their friends they tried it.

Chrome's campaign was a phenomenal example of a successful international product launch. Made even more impressive because it was for software, something most people /really/ don't care about.

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