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To take it a bit further, you'd probably want to mark down the checkout suggestion to not only make it look better, but also because you're only suggesting a very limited amount of options, once customers are used to trusting the checkout suggestions for a good deal, you introduce higher-margin and/or promoted products.

More or less the same tactic Amazon used for search results: Return useful/functional results for a few years to train you users to trust what is near the top, then start putting promoted products at or near the top and generally ordering the search by what increases your revenue the most, rather than for any user-oriented goal, AKA "sort by relevance".

Also the same thing Amazon did with prices in general, get people used to thinking you're the market with the best price/deal, etc.

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