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Perhaps you're a dev working for an ecommerce company, and your CEO has just sent an email down the line saying "hey, Amazon has recommendations and they're a successful shop, so we should have recommendations too!" - and you want the simplest way to get the job done and move onto something more useful.

Or perhaps you think they might work well for your particular sales domain. They clearly don't work very well for product categories with lots of different items which fulfil the same purpose (e.g. one thousand kettles, of which you only need one, or one thousand TVs) but they might work great for funny slogan T-shirts or for board games.




  "hey, Amazon has recommendations and they're a successful shop, so we should have recommendations too!" 
Sounds like Groupon, who sends me 10 emails a week pushing Smog Check vouchers... which I need once every 24 months at most.


Several e-commerce and logistics companies avoid using AWS/anything amazon for the simple reason of not giving more dollars to their competitor. I have seen this in my current and last company with this as stated reason.




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