Then they changed their pricing so that bill became $1200 (per month!). Total insanity. When I did some consulting work for another startup that had even higher traffic numbers (150k-200k uniques) but was also very lightly monetized, I actually lost some serious political capital with the CEO when he saw the Segment price quote of nearly $2000 per month. He thought I was trying to fleece them.
Sorry guys. I think you’ve built a REALLY awesome product and I / similarly small businesses are clearly not the target demographic anymore, and I’m sure you’re now making metric boatloads of money from big enterprise customers who don’t care about a $20k annual bill for analytics, but man, it’s disappointing to be so priced out of what was once a great part of my toolkit.
Unfortunately, the recent price hikes are completely out of line with the value we are getting with the product and we are being financially forced to stop using the service. Chatting with the sales team has been extremely painful and unhelpful. It has been incredibly validating to hear that everyone else here is feeling the same way.
@Ilya — I really hope you'll consider taking this feedback to heart. You have absolutely nailed the product. The pricing needs a complete overhaul.
We provide a white labelled platform for a few enterprise customers as well, and Segment allows us to route data to the appropriate accounts for each of those services, rather than having to set everything up manually each time.
But my side project, Casting Call Club, has 150k uniques a month, most of which are not monetized. There's just simply no way I can justify paying for Segment. Many of the ideas I think about are simply lost because it would take too much time to build out myself.
It's definitely meant for large enterprises, not for growing ones.
I get the reasoning behind the price change, and I presume it was good for their bottom line, but it felt like extortion.
The current prices are still a far cry from what they were back in 2015  and the most valuable feature (replaying historical data) now seems to be enterprise-only. It still looks like great value once you reach a certain size but I'd be hard pressed to use this new startup offering or recommend a client to do so.
On a more strategic note, the door seems wide open for another Segment-like startup to capture early stage businesses. The only thing that might be saving Segment in this respect is that Google isn't suggesting a competitor when you type "Segment vs" -- yet.
That said, they could consider a cheaper, lightweight option that pipes traffic for you with a single tracker (the original value prop) but without the identify call and custom track calls, which is where all the downstream and up-market value is with respect to personas and the swing to become a CDP.