This is at the heart of the control problem. If you have one true player, it commands more control than is good for you, me and all consumers. Healthy competition is the only practical way to keep this under check.
I make sure to distribute my consumption over at least 2-3 contenders for any content be it search (google, ddg, bing), video (youtube, vimeo, dailymotion), podcasts (overcast, apple podcasts). I've begun extending this pattern over all sorts of consumption.
Sure its a hassle for me. I'm ok with it. I like to think that one extra click, one purchase, one download helps the competitors in keeping the market healthy.
The proprietary-lockin epidemic is a serious issue. I think part of the problem is open standards don't often focus on the payments problem.
If we have reasonably good competition among these platforms, we may just have some hope there.