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> That is great for the content creators themselves, but it hurts discoverability and just isn't great for the podcast listener.

I subscribe to a couple of shows which offer free versions, discoverable through Apple's directory and others, and paid "upgrades". Those paid upgrades come into the same app I use for listening to podcasts generally. I actually think things today are pretty well set up for podcasters who want to be independent but still get paid.

I subscribe to a few as well. The some episodes free and some paid model is the better for discoverability than everything behind a paywall, but it can still be off-putting to new listeners. Although my primary problem with that model is that it isn't sustainable for heavy listeners. Each show can cost anywhere from $2-$10 per month. That adds up quickly. I end up spending more on podcasts a month than I do on Netflix, Hulu, and Spotify combined. I am happy to do that because I spend more time listening to podcasts than using those three services and I want to support the content creators I enjoy, but that isn't financially realistic for an overwhelming majority of consumers.

Yeah, that's fair that the individual podcast pricing may not scale for the consumer the way the Spotify model does.

I write fiction on the side and am able to put my ebooks (and print books, for that matter) into a variety of stores. If a model could be started through which a podcast producer can put their podcast in multiple stores so that it's a paid show but available in Spotify, Apple Music, Google Play, etc., that would be a nice model indeed.

It's doubtful that Spotify would attempt such a model.

Well, maybe this should be a wake up call that the models of services like Spotify aren't really sustainable for the content producers on them.

I can't speak to Spotify, but Netflix certainly seems sustainable with their billions in yearly profit. Either way, the average consumer doesn't care about sustainability. They just see that Netflix provides 100s of hours of fully produced TV and movies every month. Then they see for the same price they can get a few hours a month of people talking in front of microphones. There is a huge disconnect in perceived cost there. Many podcasts currently make up that difference simply from the goodwill of their audience who wants to "support" them. I'm not sure that is scalable.

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