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You don't even have to be an Excel wizard. Just a competent Excel user.

A previous company I worked at made YouTube videos for content marketing purposes. For some reason that no one could explain by the time I started there, the first couple videos in the account were random, basic Excel tutorials. Nothing fancy. Just things like using the Cell Formatting dropdown or doing a VLOOKUP.

Those videos were 5+ years old by the time I left. And in their worst week, a single one of those Excel videos got more views than the entire view count of every non-Excel video combined. It was crazy.




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