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It's a spam tool, plain and simple. The relevancy of that spam is entirely besides the point.

Once this app becomes large enough to get on Google's radar it'll likely be shut down.

The makers of spam tools often make lots of money in the beginning (e.g., XRumer blog spam), but once they get big, adjustments are made (e.g., CAPTCHA for blog spam) and the tools become ineffective/useless.

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