Instead they dream of furniture
of buying a new hat
of owning matching silverware
could you imagine that?
Instead they lay awake at night
wishing for a car
not one that runs on jellybeans
but one that's reg-u-lar
etc. I just thought it was a bit (too) ironic to end with a big BUY NOW link.
Also, for every book sold he's giving away a copy to a child somewhere in the world: http://veryawesomeworld.com/foundation.html which seems like a pretty decent thing to me.