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One problem from the fossil fuel industry's perspective is that, while scrubbing doesn't suppress their activity, doing it is essentially an admission that there's a carbon problem. And once you do that, you give up the protection that controversy and doubt affords you, and people might start demanding more extreme measures to curb carbon.

Paying people to spread misinformation that maintains controversy and doubt (e.g. https://cei.org/ , who also helped maintain doubt surrounding the link between smoking and cancer) is far cheaper than the reckoning that could eventually result from admitting that carbon is a problem.

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