Talking about the user being the product, I’d try to choose a platform where my value is minimal since I think it’s fair to assume that there’s less data collection and profiling going on.
Kind of like a win-win: You see a great post or a comment by a random user, you buy gold (or awards/coins as it's now called), reddit gets the money, post or comment's author gets the recognition in that thread via a special badge (aside from a host of other experience-enhancing benefits) -- everyone's happy.
I'm aware of the fact that they run ads, but one can choose to evade all of it by going premium -- pretty neat, imo; Imagine Facebook or Twitter giving users this choice!
"Gold" systems that actually pay the content creator, patreon-style, are an interesting idea too. But they have considerable potential downsides.
Now that doesn’t mean they’ve found a good long term model yet. But if I had to choose between Reddit’s and Facebook’s app (not that the comparison would make a lot of sense) then I’d choose Reddit on all days of the week.
They are presumably looking for a way to sustain themselves, but I still don’t believe they’re “desperate for cash”
It means there's _more_ data collection and profiling since you can't otherwise make profit.
I 'grew up' in the era of USENET, which had a couple benefits over the forums and then social media sites that sprang up to replace it. It wasn't perfect, but it did offer more individual control over user experience and less dependency on a single corporate entity. It would be nice to find a way to get back to some of that.
Now if res can just be updated for the new site to further fix all the little niceties. The fast use switching inevitably drives me back to old mode soon enough.
In the mean time create a bunch of accounts to help their valuation right? I've got a dozen accounts and forgotten the password to at least as many.
On the contrary, Reddit users typically don't want their Reddit activities tied to their identity at all. As such, Reddit accounts probably don't get used nearly as frequently thus aren't as lucrative from a data harvesting standpoint.
Although there's a special place in hell for a website with 17 cookies.
Reddit has an ad-free premium subscription, although at $5.99 a month it's obviously a lot more than the $0.30 they reckon each user is actually worth.
How does this follow? A user is not just on a scale from "I don't pay for anything" to "I pay for everything." People pay to solve what they perceive as problems. For some people, that problem is online advertising (but they don't use adblock because for instance they think it's unfair to the platforms they use). For others, it might be that they're looking to buy their kid a new toy. People could easily be in both groups, but they're unrelated so let's keep them separate for this example.
An advertiser representing Toys-R-Us for instance would love to advertise to that second group. The first group? Not necessarily.
In addition, for Reddit it seems a paying subscriber is worth 20 non-paying subscribers and is a more secure form of income. So I imagine they're exactly the type of user they want. Why would the subscription model exist if it hurt advertising revenue?
Alternatively, a revenue sharing model where I pay for a subscription to a sub, and I can read normally paygated links.
They are managed by PACs. With nice little email lists providing members which stories to vote up/down and even to the point of who to report. More than a few are moderated by PAC assigned people because it isn't hard to work yourself into that position.
there are many good forums on reddit but those tend to be ones where advice on how to/what is types or those openly declared as non political; hence avoid the science reddit.
the long term threat is, does reddit bow to the wishes of investors. there are many many reddits which are guaranteed to offend people of any belief. while some of the openly bigot oriented reddits got shut down others merely skirt the rules. the fetish reddits are likely next on the list for policing.
overall it is an interesting place to be but treat it as any other public forum, always, and I mean always, assume your alias is nothing more than alias and your identity is known
The problem for Reddit is that no one sane would choose to do this at the moment, simply because the abysmal performance of the "new" site and app severely impacts usability, which alone makes them uncompetitive! (And no, this is not just a HN user's typical bias talking: try using the app or the new site designs, and you'll see what I mean. They're even more terrible than FB! And this especially bad for engagement with Reddit in countries outside the U.S., where legacy or underpowered hardware is far more common.) This is entirely a self-inflicted problem from the Reddit leadership.
The meme of Reddit users is that they consider themselves to be harbingers of rational thought and logic, but they are easily influenced consumers just the same. As Amazon starts looking more like AliExpress, Reddit will become a place where Twitch/E-gaming/Cosplay personalities separate 'followers' from their money.
I would've normally expected ads to be the bulk of it, but now that we have Fortnite with its strictly vanity merch... you just never know.
For a number of apps, a possible alternative is the P2P model - in which infrastructure costs are shared by participants and development is done by enthusiasts (either for free or with lifestyle-business sized incomes).
I run a game server hosting company (primarily for Ark: Survival Evolved) and I buy lots of ads. My best sources for ads are Google and Bing, both of which have excellent conversion rates for relevant search phrases-- in other words, people who click the ads are very likely to ending up signing up for a paid plan with my company.
The reddit ads are very different. I bought ads on relevant subreddits and plenty of people clicked them, but no one ever signed up. After wasting thousands of dollars on this, I stopped advertising on reddit.
Reddit should be easy to target with ads, sub-reddit are can be highly targeted. Take /r/beekeeping, it would be easy to sell beekeeping equipment via ads on that sub-reddit, but I have yet to see a single ad.
Or how about /r/battlestations pretty easy target for PC components, desks, chairs or posters, but no. You get an ad for BMW and freelance coder jobs... WHY?
No one want to buy ad space, everything is via agencies that does not give a shit. Tracking down relevant sites or in this case sub-reddits sounds like work, so instead let's just pump everything through "The Algorithm".
I have no idea how Snapchat is making money. I know they have ads, I just don't know where, I've never seen one.
Scroll down and you will see lots of ads.
It combines both the exclamation mark and question mark. It is included in Google's Android keyboard by long-pressing the question mark.
Eg) Are you crazy‽
Personally identifiable information are more valuable than those that are not. That's not a surprise.
A lot of Reddit users are against the idea of being advertised to or having their data sold. In addition to this semi-anonymous and throwaway accounts are common which must lower the worth of any data collected.
I personally have 3 different accounts, One for work, one for politics and a final one for games. I'm more then happy to rotate (throw away and recreate) any of these accounts at any time.
Reddit, for its part, attracts the young, male underclass. Not exclusively, of course. I have an account myself, so don’t feel insulted.
That demographic just isn’t as valuable, unless you’re selling games or conspiracies. They have neither money nor power.
Then at some point, the site opened up sub-reddit creation and a vast new world popped up around 'me' that I was completely oblivious to. (And /r/programming is now at 1,700,000 users...) The site's changed a lot over the years, and not necessarily in ways that are immediately obvious. (But that lisp post is almost 15 years old, so maybe that shouldn't be a surprise.)
I’m not a Redditer myself, but _some_ of the things to come out of various eclectic reddit communities have been amazingly valuable
In contrast, Twitter can at least claim that it is the place where news increasingly happens. And whatever the reason, I find a politician’s twitter stream far better than any ama (which really are rather terrible, for the most part).
Similarly, many professional communities seem to congregate on Twitter far more than on reddit.
Facebook obviously owns the real-world-relationship angle, which puts them above the others.