I personally think the comparison is silly. Because you get to play around in the Pi store I think it’s much more similar to a games-workshop or board game store than an Apple store. Even if the aesthetics are similar to the latter.
Incorrect - it's not damning with fake praise - it's damning with super-light praise; the implication being the subject of 'praise' is not that great.
They could have spun it many other ways. Raspberry Pi's first physical store. You can see examples of what the Pi can do, even play around with them. Consult with staff about which Pi is best suited for your needs. Buy merch and goodies.
Again, the article itself makes no comparison to anything