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I can’t speak for larger companies, but classic organizational theory is that there are three levers of influence in an organization - relationship, expert, and role. I’ve found it much easier to leverage relationship and expert power at smaller companies than larger companies. I insisted on a nice sounding title when I was brought in to lead a project at a large company just for that reason. I needed role power.

I insisted on not having a grand title at a small company because I thought it would lead to resentment and I knew I could leverage the other two levers.






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