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I've spoken up and actually had decisions reversed (or at least dropped), but I did so with hard data that the "better" (ethically) decision didn't materially hurt the bottom line, or that there were other actions we could take that would win back any lost revenue.

I've never known a company to make the ethical call when doing so materially hurts their earnings. To do so (and have it made public) would invite a shareholder lawsuit, so even if they did, they'd always couch it in language around long-term profitability or retaining employees. (Like Google did when they pulled out of China the first time, or when they repriced options for all their employees in 2009.) If you want companies to do the right thing, figure out how to become powerful enough that you can hold a metaphorical gun to their heads; their is no such thing as a "right thing" in business beyond that.

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