I find also queer that on the label of something with the name "Iberia" is depoicted what appears as an Italian (likely Tuscany) landscape.
And BTW is actually Tuscany, more precisely San Quirico d'Orcia:
P.S.: does that thingy really cost US$ 48.50 on Amazon?
For 2 liters, that is 24.25/lt.
Locally (Italy) the best of the best (and possibly even better) 100% EVO can be max (retail) 14-15 Euro/lt.
I can't find a source right now, but I read at some point that Italy doesn't actually export their top grades of olive oil, as producers have trouble even meeting local demand.
The bulk of the EVO oil sold here seems to be Spanish, and if you go in any grocery store (big or small) you'll have trouble finding a bottle of EVO oil that is 100% made in Italy. Most of them (I'm tempted to say the majority, but I only have anectodal data) have a disclaimer on the label stating that the oil was "made from oils sourced from the European Union". Last time I saw an actually made in Italy bottle of oil was in a specialized store, and it costed about 3x more than those in the grocery shops.
There was recently a very thorough investigative journalism report by an Italian program on public television called "Report" that dug quite deep into the whole deal with Italy and oil. Turns out that there's also a lot of shadiness going on in the industry. I'd link to it, but it's entirely in Italian and last I watched it there were no subtitles whatsoever. Sorry.
which - while being obviously an "industrial" oil (i.e. something that an Italian wouldn't probably buy anyway as small, local producers that do not export have better products) - is definitely a good quality/brand at US$ 36/lt, the 24 US$/lt for 20% of it + 80% of sunflower oil ( something that is valued around 6-10 US$/lt retail) is "still steep":
A nice-ish jacket costs maybe tens of American dollars in India (I use the word "maybe" mostly to account for what other people consider "nice", a jacket I would wear costs under $20USD). Once it's imported to the US you move the decimal place to the right at least once. Importing stuff is expensive. There's a lot of overhead to pay for.
You're thinking from a culinary rather than marketing standpoint. And quite frankly Extra Virgin olive oil doesn't have to be that expensive. Here's a company that sells (what it claims to be) extra virgin olive oil for less than $1.50 a liter when you order by the ton: https://www.alibaba.com/product-detail/Extra-Virgin-Olive-Oi...
You're likely to be getting Gutter Oil: https://en.wikipedia.org/wiki/Gutter_oil
I think I'll pass that... deal.
Here is some great Greek olive oil available in US, that you can buy without fear of adulteration or other shadiness:
Well, maybe you are generalizing a tad bit too much.
You should provide some sources for both claims, anyway.
From the last link: "It's reliably reported that 80% of the Italian olive oil on the market is fraudulent."
Combine that with Camorra dumping toxic waste and poisoning vast areas of the Italian countryside and it's pretty obvious that Italy has a huge problem.
They only say that there is a lot of fake (or partially fake) oil around marked as Italian.
And that some (good) producers of (good) olive oil are intimidated or forced to cooperate with Mafia.
>Combine that with Camorra dumping toxic waste and poisoning vast areas of the Italian countryside and it's pretty obvious that Italy has a huge problem.
Actually Italy has more than one huge problem, but this latter one you cited has nothing to do with "real" olive oil and its quality.
Why would that be? AFAIK there's more cheap/low quality Italian olive oil in the US than there is Greek.
As a result, the country of origin on the label could have Italy written on it.
I remember one story in particular, and this is totally anecdotal, but I think it makes a good point. During the cold war, supposedly, there was a foot race between the U.S. and the U.S.S.R. The story goes that the U.S. athlete won the race. The Russian newspapers published, "U.S.S.R. takes second place. U.S. athlete finishes next to last." I don't know if it's true or not, but it makes a good point.
The right half of the graph had 3 data points, making it almost a straight line.
Costco and Trader Joes are two great examples.
But this is what happens when the government doesn't impose strict ethics on companies. You get phrases "Up to..." or "save up to X or more", or text and color games, or plenty of other ~~dark patterns~~ fraud on the populace.
But it makes some people lots of money that they can then turn around and fend off these legal attacks. Might makes right, I guess.
So now that brand's reputation is shot for me, and I'll buy either less familiar brands or imported olive oil. However, I feel that the experience was worth the cost. My ten-year-old daughter was the one who caught the fact when she tried to use the oil while cooking, and she learned a life-long lesson to trust, but verify, at age ten. I'm learning it at forty one.
> One might believe this means, for example, that it is a blend of various extra virgin oils from several regions
.. which I agree with. That would certainly be my first thought, especially after the word "premium". The phrase brings to mind an expert balancing of tastes and properties, not that it's been diluted 80% with a cheaper substitute they have carefully de-emphasized on the packaging. It's definitely misleading and I hope the book is thrown at them.
> and I hope the book is thrown at them
What book? Nothing here is illegal. Smarmy, absolutely, and I would buy this or anything else from that brand, but come on. "Throw the book at them!!1" doesn't really mean anything in this context.
How does it make that obvious? A blend of multiple different EVOOs is not uncommon.
> Nothing here is illegal.
Clearly they intended to deceive. I'm not certain it's illegal in this case, but deceptive labeling sometimes is.
You should also NOT BE COOKING with olive oil in most cases. It has a very low smoke point compared to things like Grapeseed Oil or refined Safflower Oil so it's not good for baking, pan frying, or other common cooking techniques. https://en.wikipedia.org/wiki/Smoke_point
If you are going to go through the effort to use Olive Oil, find a store that carries olive oil from trusted producers with a batch date. NOTE: This is most likely not a supermarket.
One of the big challenges with eating food in the US is that the FDA does little to nothing to make sure consumers are aware of what's good quality and good for you.
If you weren't already aware of it, a large percentage of things found in US-based supermarkets have little to no nutritional value and are bad for your body. You should generally stick to things that spoil in the outer isles but there's a lot of research to be done to find proper foods in the US.
Often, local chefs will teach classes about shopping. They can be incredibly valuable and save you thousands of dollars over the next few years on your grocery bill.
I mainly buy local Californian EVOO as it is high quality and reasonable priced.
Dark glass is cheap and so cheap oil at a premium price comes in a fancy dark bottle. You are paying for the fancy bottle (which doesn't cost much more than a cheap plastic bottle of the same stuff - profit)
A harvest date is useful if you can find one, but doesn't really mean quality. If the date is more than 3 months ago it means subpar though which is something.
You're completely correct about getting good imported olive oil from a supermarket though, absolutely.
I suspect tinted glass has more to do with marketing, consumer expectations (and maybe cargo cults) than UV protection.
(Also, what brand is in the habit of leaving their bottles of EVO sitting out in sunlight instead of in warehouses, in shipping containers, in stores, etc? When you avoid direct sunlight and electric arcs, the UV threat should be minimal.)
The higher quality olive oils have been sold in 'tin-cans', but that alone does not indicate quality.
I don't even trust the IOC process, or store reputation. It either has the COOC seal and the testing that backs it, or it doesn't. Pretty binary and therefore simple.
seriously though this is ridiculous and please don't use it, buy cheaper sunflower oil instead (I don't even trust that these guys used actual sunflower oil).