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Cloud for Google is like Internet for Microsoft - was in great position to take advantage of and entirely missed.

There was a hard pivot in TechInfra when Cloud became a priority. And there is a business reason for it - if was estimated that with other cloud providers growing and consolidating Google will cease to be hardware buyer #1 and thus will not get best hardware discounts, affecting profitability of Ads/Search. So there was no choice but to get serious about cloud.

As for dropping prices, nothing will happen - clouds already run on relatively small, albeit oligopolic margins. If one provider reduces price, other providers will follow, with a bit less profit for everyone. This happens from time to time.




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