However that doesnt mean the demand for growth hackers is declining. People may already know what it is but the need for growth hacking may still be increasing. Or it might have different names that people call it by now.
The days of hiring a growth hacker to plaster over your CMO's shortcomings are disappearing rapidly.
... via http://github.com/globalcitizen/taoup
That statement is often quoted, but it's exactly backwards, and I'll raise you one more sensible quote:
"Great marketing only makes a bad product fail faster." — David Ogilvy
Man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. - David Ogilvy
> There are now several growth hacking bootcamps and large conferences.
Suppose you were to start a site similar to HN. How would you get the word out?
The most reliable way to grow is to have an audience (or access to one). But they have to be interested in what you're showing, else you're little better than a spammer.
Looking over the traffic for the last month (https://imgur.com/a/O1wtzav) the spikes were from comments posted to lobse.rs:
This won't keep working, but it might have been enough. The site seems to be spreading through word of mouth now, and about 400 people show up each day.
Communities are also a strange thing to grow. Grow too fast, and you'll spoil it. Ditto if you grow from the wrong source of people.
Fundamentally, you have to have a product that users love so much that they spontaneously tell their friends about it. But press coverage – or at least social media coverage – seems to matter a lot. You probably need both.
We've been using https://playbook.samaltman.com/ as a mantra, and it's been effective so far. But it's only been a month. We'd like to try Michael's advice next: http://www.michaelseibel.com/blog/getting-press-for-your-sta...
First and most obviously, the new product needs to be objectively better in key ways that people care about, preferably multiple key ways.
Second, the audience must be above some threshold of dissatisfaction with the current product. There must be a sufficient pain point for a sufficient part of the audience. It cannot be merely a "geez it might be nice if X", but an actual "damn, this is annoying...". And, obviously, your new product must address it.
If there is no significant pain point, you have no chance of gaining any traction. Even if the switching cost is essentially zero, you have no real chance.
Trying for a better HN? Maybe I'm missing something, but I haven't seen any big issues, nor anybody complaining about issues. So, I wish you luck, but it seems you may have put a lot of effort into something no one really wants; might be best to consider taking the huge amount you've just learned and pivot to a new target...
Maybe it can't grow because it's an unnecessary and inferior substitute. I don't mean to sound harsh but if it's difficult to gain traction there's likely a reason.
Which gets to the main point of the original article: you can't 'growth hack' a product that has no market from which to grow from.
Build something people find valuable and it will grow is the only "hack" that truly works.
Just got one of those spam emails from you guys. Not cool. And the website just looks like a clone of HN. Why should I go to a clone when I have the original right here?
And within the post they reply with: "...else you're little better than a spammer"