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Google's current vision is to try and shape/control the tech landscape to a point where you have to pay them to be found, distributed on or otherwise operate over the internet. They would like to have all search, social interaction and business services to be transacted or facilitated by them, so they can make money from it. That's at direct odds with all the missions you just stated, and is inevitble because of where the dollars ultimately come from.



Maybe.

But once you most people blindy trust the first answer Google gives them , you know what an awesome sales tool that is ?

And instead of advertisers having 4 Adwords + 4 local search(sometimes) + Google shopping + SEO to target placement for - what if everyone competed for the same, single ad placement location ? What would that do ad prices ?




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