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> Urs has as good a bullshit filter and ethics as I've ever seen in an SVP, and he's not "slimy"

That's precisely why he's not CEO material (for that matter, this is why Larry was a shitty CEO as well). Being CEO of a large multinational requires an amount of dissembling and two-faced-ness that few engineers (and certainly not engineers with integrity) are comfortable with. You're trying to balance the interests of literally billions of people, many of whose interest are not aligned, many of whom have widely disparate power levels, and some of whom are driven by cutthroat ambitious egos who would promptly chop your head off if you let them. If any one of those groups had a true picture of what the other parts of the system really thought of them, they would promptly cease to do business with them (at best) or erupt in outright warfare (at worst). Thus, it requires telling a different set of truths to each group, based on what they want to hear, and hoping that they never compare notes.

When they do compare notes, you get news stories like Project Maven, Project Dragonfly, the compensation memo, and so on.

>> requires an amount of dissembling and two-faced-ness

Strongly disagree. Also disagree that Larry was a shitty CEO.

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