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It's not really about the structure of the URL it's there's not a good way for someone to know what URL goes with an IRL identity.

What's the URL for Valve's Steam?

* steam.com

* valve.com

* steamgames.net

* store.steampowdered.com

* steampowered.com

If you guessed none of them except for steampowered.com, congrats!

What's the URL for Americal Eagle, the clothing store?

* americaneagle.com

* americaneagleoutfitters.com

* aeo.com

* ae.com

* aerie.com

If you guesses all of them except americaneagle.com congrats!

You're right, my phone number comment really didn't add up after I read your response. I can't think of a good solution for your example, even something as well known as Steam or American Eagle falls apart when the average person is presented with multiple choices. Short of spending loads of $$$ buying every domain similar to your company name, I don't see any good solutions. Sad state of affairs :(

This is an abuse issue at the DNS level, not a problem suitable for end user cosmetic witchery in the browser. Fix DNS abuse.

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