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I by no means and expert on the subject, but I believe that the "simplest" change would be to target based on content, rather than the individual user.



Yes, but that's also a torpedo to the way programmatic ads are currently bought and sold. (FWIW I am in favor of such a change, but there are a lot of very large tech companies selling data management platforms whose core value prop is being able to stitch together audiences from this sort of data and precisely target them everywhere their browser cookie or device ID goes.)


Agree. GDPR and programmatic ads are totally incompatible.

I believe this is intentional on part of the EU.


Basically anything that hurts American tech companies is intentional on the part of the EU. That's why they're keeping both eyes shut on the plethora of violations many European companies are doing.


You have to report the violating companies. There are no government organizations actively looking for violations.

The American companies are simply bigger target and have the attention of more people, so their reported more quickly.


> That's why they're keeping both eyes shut on the plethora of violations many European companies are doing.

Name and shame. List the EU companies that are shitting on user privacy the way Google, Twitter, and Facebook currently are.


The first fines were leveraged against EU companies [1], your whining falls flat on it's face and has no basis in reality.

[1] https://iapp.org/news/a/germanys-first-fine-under-the-gdpr-o...


The ad categories mentioned in this complaint are the content categories.


I don't mean the "content categories" of the user.

If a page on some website is about cars, then you sell that page as being about cars to the advertisers. At no point would you care about the user, just the assumption that a person reading about the latest Toyota might be in the marked for a new car.


That’s literally what this amendment is about. They are talking about the content categories.




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