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I agree about the "desire" to eat meat-like products with the vegetarian/vegan set. None of my vegetarian/vegan are into the fake meats at all. Most don't even try it once.

I think the market for this type of fake meat are meat eaters with an environmental awareness.




I'm pretty sure the market for this product is meat eaters (vegetarians too, but less of them) trying to serve burgers to a group of people that includes vegetarians.


As a sample size of 1, I love meat but I know that it is environmentally pretty disastrous. I'm waiting avidly for impossible burger-type meat substitutes to be available so I cam shift my consumption, and some of my family consumption.

By contrast, I would never serve 'meat-alikes' to my vegetarian friends. I always cook them proper veggie dishes because many of them don't like the flavours and textures they associate with dead animals.


Also a sample size of 1, but I'm the exact type of vegetarian you're describing (don't like meat because of flavor and texture) and probably get served half a dozen fake burgers a year. It's usually (not always) in settings where a large number of people are being served food. Think "union barbecue" not "dinner party".


I like veggie burgers from time to time. It's not so much about the meat but ketchup with mayonnaise, onions and pickles on a roll feels very satisfying to me. But in general I am also not much into meat like products.


Agreed - also, both environmental awareness and nutritional/health awareness can justify eating less meat than the typical Canadian, American, German, Argentine, Brazilian, etc.




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