I am pretty sure I agree with the sentiment that he is reaching for but I have no idea what he was trying to achieve with his profile. But if he did indeed spend over $100k building it up, I guess it's a good thing that he finally decided to stop if it wasn't working!
I think part of this belief comes because a few people like @christianguzmanfitness have managed to build a following of over 1 million people which has enabled them to sell a lot of their clothing and travel and buy expensive cars and such. But that's very much the exception and not the rule.
I do think Ig can be a great tool to grow a brand on a shoestring budget, but I also agree with this article which challenges the all-to-popular notion that if you get a lot of followers on Ig you'll be rich and important.
Yep and they are the suckers in the game that are building up the network and network effects.
If they sat down and tried to figure out the numbers, they would see that they need to aim for a decent-sized audience (10k followers? 100k followers?) that are actively interested in their Instagram posts and stories and will click through their profile to their website, links or email, or call or whatever.
This is why it's so important to measure the full customer journey, not just the vanity metric of "1 follow = 1 win!". You aren't a winner till the money's in the bank.
"Fuck Social Media. That Ain’t It." -- said every major marketer in 2018.
I'm asking because it doesn't make any sense (he said "Every marketer was wrong", but then he agreed on "fuck social media").
I am building my personal brand (23k followers on IG, almost 10k on YouTube) and I've found it can bring business, if you sell the kind of thing the followers you attract are interested in.
Right now I'm selling the books I wrote, and soon I'll add stickers, patches, T-Shirts and posters. Then I'll see what comes next.
Will I earn $100k/year? Absolutely not.
Will it grow into a nice side income that allows me to work full time less? I certainly think it will.
- spent $100.000 on personal branding, but what was spent on building the instagram following and what was the ROI on that part?
- "If you wanna know how to get to a million followers, it’s not complicated." so why does he only has 118.000 followers? did he give up before reaching his goal?
- "And guess what? Thanks to that exclusivity, he’s the most searched-for term. If you type “Seth” into Google, “Seth Godin” is the first search result. " first of all no he's not and second of all he's not in the suggestion list because he doesn't broadcast his mailing list. would have been nice to see some reasoning behind that statement.
- "It cost me $1,000 to speak at All Thing Social Media Event or at Soho House on growth hacking. I was able to generate at least $10,000, in some cases even 100X on my spend." is part of the sentence is missing? how do you get 1000% ROI from such gigs?
I agree that they're pretty shallow ramblings. Also, of course he's not going to get much business from his instagram. He's not selling a lifestyle product, he's selling mobile apps.
This whole article seems like it lacks any concrete message. In the end, it feels like the writer is still trying sell himself to me. Which... I don't understand; what is so different about "personal branding" on social media, and spamming me with emails about your life and ventures?
Last week his profile was 404 to coincide with the release of his "F Social Media" blog post.
It's bad UX too, which I why I pretty much never click on the "more" button for individual posts.
I curated it a great deal and ended up with various accounts that focus on various interests where I follow accounts that provide real data.... but almost all of it I would just go to their website to find anyway and I found that even with those accounts I was just filtering a great deal of stuff that I wouldn't read on their site too, but now I have to scroll past each item individually.
The end result was a larger time sink, and even emptier experience than most social media sites.
But if you're someone who's success depends on staying top of mind, then social media is important. Actors and politicians come to mind. Both of course have to do other things too, but a large social media following will definitely boost them, especially for someone who isn't already super famous.
Look at what social media has done for AOC. I have a friend who is a successful working actor, has produced and starred in a couple of films. Her social media definitely drives business.
I'm just always left wondering, all this effort that so many young people pour into building their social media influence.. What does society get out of that in the end?
It feels like "not much" on a good day (and a lot of social debt on a bad day)..
And maybe this is just me becoming an old man (I'm in my early 40s), but it seems like a waste of a generation's energy and inspiration..
And guess what? There are people now that make a lot more money than that playing video games, and a bunch of people our age who get a ton of money a year to make those games.
So who knows, maybe it will show it's value later.
Besides, society has had famous people for quite a long time, so there must be some value in it.
>> Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.
You can't be good at anything if you change industry every few years. It takes at least a decade to be truly good at something.
If you're selling a service that you're not actually good at, you're just a snake oil salesman. Your success doesn't depend on how talented you are, but on how good you are at fooling people.
Being able to adapt to many business arenas is a skill. This can be applied to anything. eg The software dev that has spent the last 10 years doing Java, can still be outshined by a recent college grad who is able to adapt/learn quick and can produce more "creative" or effective outcomes.
Of course your diagnosis of this particular author is probably correct.
Kudos to the author for having the guts to say it. (Disclosure: I was an early adopter and used to teach social media for business. I quit FB more than a year ago and never looked back.)
I tried to run a vanity instagram account and my heart wasn't in it and it cost a lot of money.