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I use and like DDG but I can't believe this article didn't mention Bing, which powers DDG's organic results. Like, yes DDG is a small company based "just east of nowhere" in PA because Microsoft has spent literally billions of dollars on Bing.

To the extent we have a choice in search provider at all, it's entirely due to Microsoft's huge investment, and I feel like it's remiss not to consider those implications. If Microsoft eventually throws in the towel and shuts off Bing, then DDG will cease to exist. It's not like this plucky little underdog of a company that people are rooting for has any chance on its own. The market dynamics of running a successful search crawler and engine are important to consider here and totally brushed under the table in this article.

MS also invested a ton into Windows Mobile, I imagine, but market share only went down according to Wikipedia.

If DDG is simply a skin for MS Bing along with anonymous/little tracking, maybe that's what the people want?

I don't understand how this comment relates to GP. Whether people just want a DDG skin for Bing doesn't really address GP's points that (A) the article failed to mention this, and (B) failed to consider its implications.

If DDG is not using some of that money to build their own crawler, they should give that money back to investors. It sounds extremely hard building yourself crawlers, but it's been done in various degrees by Archive.org, various SEO tools, and Common Crawl. The best time to have built the infrastructure was 5 years ago. The second best time is now.

I think the guys in DDG know this, but if they don't.. they're a bad business decision from Microsoft away from nonexistence.

They have their own crawler, DuckDuckBot: https://duckduckgo.com/duckduckbot

I'm not sure but I think ddg was known before using Bing.

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