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With fast food or soft drink brands, the differences are minor taste based things and quite frankly one or the other doesn't matter much. It's easy to compare at different times and decide on your own tastes and efficiency factors. The problem is with search engines, quality of results makes a big difference in how your time is spent and it's trivial to check what the competition has on offer - almost every time I would run a query on DDG I would find myself going "huh, I wonder if Google would have done better".

You don't go "wow, that burger sucked, I'll go get the competitors now", you're already satiated enough with your crappy burger. Because it's easy and cheap to run a query, you're almost forced to check.

Given how much better Google often does, running my queries on DDG in the first place is generally a waste of my time.

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