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> You give the greatest trust to reviews provided by the anonymous identities you have transacted with.

I don’t quite follow. Consumers deal with merchants. Consumers give reviews to merchants. So the anonymous identities you mention will be customers that I don’t know. Merchants won’t review each other, I presume.

In other words, as I understand it, the “anonymous identities I’ve transacted with” will be merchants, who don’t review other merchants.

> If a merchant creates 1000 sock-puppet consumers, they won't be reachable from your trust network, so you'll give them little if any weight.

What if do a successful deal with this merchant? Will I then trust that all those 1000 fake transactions took place? And will the people who trust me also believe that?

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