Unsophisticated people read an article like this and think: Gosh, I better eat honey for breakfast! People a little more sophisticated think: Hey, this is anecdotal evidence! Yeah, we know that. But is that the most interesting thing one can say about this article? Is it not at least a source of ideas for things to investigate further?
The problem with the middlebrow dismissal is that it's a magnet for upvotes. The "U R a fag"s get downvoted and end up at the bottom of the page where they cause little trouble. But this sort of comment rises to the top. Things have now gotten to the stage where I flinch slightly as I click on the "comments" link, bracing myself for the dismissive comment I know will be waiting for me at the top of the page."