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I think you've nailed it regarding problem-solving mentality and not overstating capabilities. And yes, I've sat right next to a salesperson and had to swallow my tongue while they told a customer that we could deliver something that we absolutely could not.

Fortunately, some of the side projects I've seen that have become successful don't appear to be overselling themselves based on their websites. So there must be room for success just by learning a process of how to get noticed by the right potential customers, and then plainly speaking what the product is.

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