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> companies have a choice between removing themselves from European market or adjusting their business model to be compliant

The problem isn't only adjusting business models. It's proving you've adjusted your business model to twenty-eight EU regulators. If one of them misbehaves, you now have to wage a legal fight in a foreign jurisdiction. Against those costs and risks is a minimum required revenue. If that revenue doesn't exist, it doesn't make sense to serve that market. Regardless of your business model.

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