That's all there is to it. GDPR isn't banning news sites, or other companies; it's banning a very particular set of antisocial business practices.
The problem isn't only adjusting business models. It's proving you've adjusted your business model to twenty-eight EU regulators. If one of them misbehaves, you now have to wage a legal fight in a foreign jurisdiction. Against those costs and risks is a minimum required revenue. If that revenue doesn't exist, it doesn't make sense to serve that market. Regardless of your business model.