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I thought most clips on Pornhub were uploaded by the content owners, basically as advertisement for their sites. They are not full length clips usually, or am I way off?

A few.. I'd say percentage are this way (and more today than there were some years ago as Phub climbed to fame).

Certainly the popularity of the site is due to the large amount of full scenes that have been available. Debates about who has been uploading the full scenes have been raging for years.

The debate about who is profiting from it and who has lost sales I think is pretty easy to figure out.

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