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Stupid question, how could you possibly automate lead generation? For that matter, how do you do it manually? Search for potential customers and read up about their business?

I don't think he automated it. It looks like he outsourced it to cheaper labour in the Philipines

1. Know the keywords that will lead you to potential leads.

2. Pay a VA to use the keyword list to locate businesses and/or people in search engines, FB, and LinkedIn, and record their contact info.

3. Sell this info.

The steps are easy. The execution is decidedly less so.

You can, I replied to the main thread about my two side businesses without going into specifics. Both my businesses were lead generation. I won't give the industries a way, but here's the jist.

I had a system I built for a clients lead generation business. I asked if I could re-purpose the software and in exchange I'd provide the enhancements free as well as discounted development. He agreed. It was a basic system where a lead would come in for a geographical area, that area would have a vendor assigned, and an email would be dispatched. If you do the SEO and marketing right, the leads become pretty passive.

I improved the system in two ways:

1. My client generated monthly invoices. This was a problem since he had to chase people down for money. I setup a credit system where you purchased credits (leads) in advanced. I gave a 20% discount for purchasing 100 credits at a time. I also gave new customers their first 10 credits free. No obligation, no contract, not joking.

2. Email sucks. I integrated twilio and did direct call dispatching with numbers I controlled. I spammed the internet with these numbers. If a customer ever dropped off, I'd just find someone else. Rarely did I need to do that since the leads were so good.

This required a lot of work up front, but in areas where my marketing was dialed in already it just always generated income. This is the kind of stuff fluff articles like this never tell you, the actual specifics.

You could now take this basic model and apply to any industry that requires leads. Bonus if the industry is underserved, not huge, and filled with techno-peasants.

What about Reddit type ads ("Promoted posts"), in a relevant subreddit, with comments enabled? I've seen that on other advice lists, would like to know real-world experiences on that though.

- Google AdWords > Landing page data entry form

- Email (spam) blast > Landing page data entry form

- Game or content paywall > submit personal info to bypass.

LinkedIn is one starting point.

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