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Selling isn't just the monetary transaction. It's research, outreach, CRM, pipeline, working on the descriptions, marketing text, blog posts.

All of these things can be done while making the product and will inform the production process.

But.. I need to take my own advice. Too easy to retreat to building. Or passively reading and thinking that is market research.

That's my safety zone, hidden away from scrutiny and judgement.

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